DMK Start page
DMK Start page
desktop screen
tablet & phone screen
about the project
The brief was to overhaul the website for Germany’s largest dairy company. The company website is visited by different target groups: costumers which want to inform themselves about the products, B2B clients, dairy farmers, journalist, employees and potential employees.
about the project
The brief was to overhaul the website for Germany’s largest dairy company. The company website is visited by different target groups: costumers which want to inform themselfs about the products, B2B clients, farmers, journalist and people who work for the company or want to work for it.
about the project
The brief was to overhaul the website for Germany’s largest dairy company. The company website is visited by different target groups: costumers which want to inform themselfs about the products, B2B clients, dairy farmers, journalist and people who work for the company or would like to work for it.
client
client
DMK Group – Germany dairy company
DMK Group
main goals
Firstly, there is a need to take a closer look at the target groups to figure out how to fulfill better their needs and make information and services as best as possible accessible. Secondly, a fresh digital re-branding is required.
solutions
On the start page, the user receives an informative overview of the company. Additionally it provides modules for the different target groups as quick accesses into informational content. Furthermore the modules are designed for an flexible usage.
solutions
On the start page, the user receives an informative overview of the company. Additionally it provides modules for the different target groups as quick accesses into informational content. Furthermore the modules are designed for an flexible usage.
main goals
On the start page, the user receives an informative overview of the company. Additionally it provides modules for the different target groups as quick accesses into informational content. Furthermore the modules are designed for an flexible usage.
user analaysis
The management listed several points of interests: They want to advertise their wide range of dairy products and services for potential business partners and customers. Furthermore, they wish to attract more applicants for their company. Finally, they saw a need to improve general their public relation communication.
user analaysis
The client listed several points of interests: First at all they want to advertise their wide range of dairy products and services for potential business partners and costumers. Furthermore they wish to attrack more applicants for their company. And last but not least they saw a need to improve general their public relation communication.
personas
The methodological research helps to understand what the product and service is really about. By understanding its context, past history and most exciting its future. With this in mind the focus is especially on the visual and technical language. What is MyMi exactly?
further executions of user insights
Most farmers are managing and cultivating large agricultural areas. Therefore, mobile communication is key for a broad reachability. In general, they have a very busy daily life, but wish to keep informed by DMKs business development.
UX solution: Providing a press section with the latest announcements and positioning a module for a newsletter registration on the start page.
User "Young applicants" (between 15 - 19 years) searching for two main infos: Firstly, searching for open positions of jobs and secondly, to inform themselves in more detail about apprenticeships.
UX solution: A career configurator provides applicants a smooth and efficient tool on the start page.
branding
The DMK Group’s initial communication made a plain and humble impression and didn't represent the company’s path towards international expansion. A design workshop together with the client helped to define DMK’s corporate identity. During the process, it became clear that DMK wants to present itself as a German "down to earth" company with a broad product range. Additionally, the different stakeholder of the whole DMK community should be visually more present.
branding
Beside the defining of the functional patterns for the learning environment, we defined for the perceptual patterns the following leading words: Ambition, curiosity, focus and scholarly exchange.
UI colours
UI colours
Screen/Loading transition
Logo Animation
The animation inspired by the focusing in and out of microscopical lenses. Its in use for loading indication and as a screensaver.
Typography
Typography
Icon transition
our team
+ Henrik Lehtikangas, Creative Director
+ Caio F. Favero Batista, Senior Art Director
+ Anna Christoffer, Junior Art Director
+ Svenja Blach, Project Management
+ Sabine Sonneburg, Senior Concepter
+ Jenny Hoffmann, Junior Concepter
+ Maik Joost, Front End
+ Dennis Laube, Back End
+ Patrick Hilpisch, Content-Management
our team
+ Henrik Lehtikangas, Creative Director
+ Caio F. Favero Batista, Senior Art Director
+ Anna Christoffer, Junior Art Director
+ Svenja Blach, Project Management
+ Sabine Sonneburg, Senior Concepter
+ Jenny Hoffmann, Junior Concepter
+ Maik Joost, Front End
+ Dennis Laube, Back End
+ Patrick Hilpisch, Content-Management
our team
+ Henrik Lehtikangas, Creative Director / Caio F. Favero Batista, Senior Art Director / Anna Christoffer, Junior Art Director
+ Svenja Blach, Project Management
+ Sabine Sonneburg, Senior Concepter/ Jenny Hoffmann, Junior Concepter
+ Maik Joost, Front End / Dennis Laube, Back End
+ Patrick Hilpisch, Content-Management
my tasks
+ Creating the digital branding
+ Producing prototypes in Adobe After Effects
project details
+ Created by Hi-ReS! Berlin GmbH
+ Produced 2016
my tasks
+ Creating the digital branding
+ Producing prototypes in Adobe After Effects
project details
+ Created by Hi-ReS! Berlin GmbH
+ Produced 2016
my tasks
+ Creating the digital branding
+ Prototyping in After Effects
project details
+ Created by Hi-ReS! Berlin GmbH
+ Produced 2016